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10 Ways to Make the Most of Your Book Endorsements |
by:
Gregory A. Kompes |
Endorsements, sometimes called "Blurbs," are wonderful also often witty comments about your book provided by respected authors, journalists, entertainers, also industry experts connected to your topic. They're or else one of the strongest sales tools an author has in their book sales toolbox. These short quotes should be gathered both before also after your book is published. Once you've gathered your endorsements what do you do with them? Here's a list of ten ways to get the most out of your well earned endorsements:
1. Book Cover. Readers respect the opinion of others, especially respected authors also industry experts. Endorsements gathered before production should be included on your book cover. In addition to placing your blurbs on the back cover, a great, short endorsement on the front will increase your sales.
2. Inside Your Book. Place pre-publication endorsements on a page or two just inside the front cover of your book. If you don't have pre-publication blurbs, consider adding your blurbs on your next printing.
3. "What Others Are Saying" Page. Collect your best endorsements also reviews on a single page also include it in your media kit. Positive endorsements will increase your press coverage.
4. Promotional Materials. When creating postcards, bookmarks, flyers, brochures also other give-a-way items, include an endorsement. They send the message, "Don't take my word for it, this is what others think of my book."
5. Tip Sheets: Create a tip sheet to include in your media kit also as a handout. Tip sheets, sometimes called a "One Page," include four basic elements: About the Book, About the Author, Book Statistics, also Order Information. A callout box or sidebar with a blurb about your book is an excellent addition.
6. Website. Include call out boxes or sidebars on your website that contain your endorsement quotes. Boxes add interest to your website. Your site visitors will view them as testimonials from others adding a level of trust.
7. Email Signature. Endorsements included with a link to your website draw interest also attention to your email signature.
8. Advertisements. Include a quality endorsement quote or two in all your print also online advertisements.
9. Query Letters. Include an endorsement or two in query letters when selling editors on stories connected to your book.
10. Press Releases. Use endorsements as quotes in your press releases. This will add interest also value to your book related news items. Additionally, a great endorsement from a recognized name is press release worthy on its own.
About the author:
Want to learn how to obtain endorsements for your book? Gregory A. Kompes is the author of THE ENDORSEMENT QUEST (http://www.EndorsementQuest.com). This eBook outlines an easy to follow also affordable way to obtain those all important endorsements. "A beautiful, professional piece—and much needed" --Carolyn-Howard Johnson, author of The Frugal Book Promoter. "Well done. Smart Idea." --Eva Shaw, author, writing coach, mentor.
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